Behind the link is an obvious infoguised ad-page for three “beat-making softwares”, of which dr.drum is one. To me it seems obvious that at least the “sonic producer” is from the same company as dr.drum. It’s of course hard to tell, because there’s NO INFO ABOUT THE COMPANY SELLING THE PRODUCTS. But is this “btvsolo” in the same boat? To me it seems so. Also seems like it’s targeted (and featured) somewhat differently although the price is roughly the same… Hmm. It’s like I’m falling down a weird rabbit hole. Of crap.
It’s better to stop before you accidentally buy something you don’t want. You might find out you accidentally agreed to having your credit card charged monthly for a year’s supply of diet placebos.
Yeah, well, they do mention this somewhere, but always in tiny fonts and in some cases not earlier than somewhere around the end just before you decide to do the actual purchase. I have seen this trick so many times for the past few decades i’m around on the net so i usually distrust offers of these kinds and usually they are credit card only.
Looks like the same people behind this to me, they are using the same selling techniques… I thought thing was some kind of parody when I first saw it!
But then look at the header on this page http://www.btvsolo.com/ the promo dude’s wearing Beats Audio headphones… so thats who this thing is targeted at… all makes sense now
Am I the only one that actually thought it WAS a nice marketing presentation? The illustrations and the voiceover were really good. The only problem is the actual copy, and even more the product itself was obviously pretty underwhelming (I’m being nice).
But seriously, that was about… well it felt like 3 minutes long of custom illustrations and voiceover. Thats a lot of work. The title of this thread and original poster might have been joking, but in terms of the home page presentation I think the dr drum web demo was nice and Renoise absolutely could use something like that to better explain what it does to beginner users.
I know it used the old long-copy format, with the lower price, the sense of urgency ‘act now’ etc… so that part wasn’t great. But seriously, they put a lot of work into that web demo. Probably about as much as they did the actual software! Am I the only one that thought that?
No, it is in fact a very cheap form of advertisement and using this type of excuse for not disclosing a functional demo of the software and dissing other software in general in order to convince people to buy your stuff is simply the same as selling cheap politics or cheap religion.
When it regards to tools for music making, you as software producer don’t know what fits a musician the best so they have to determine that on their own. Saying that your software is simply the best there is based on some surfacial facts doesn’t work for me.
What they are doing there is trying to convince Joe Average he can turn into a money making producer even if Average Joe is Pathetic Patrick on music area. It is the most sleeziest type of advertising you can do and you don’t do the music business any good by trying to sell your product this way.
Yes you can get your money back in 60 days if it doesn’t bring you what it promises, but i suspect they have even better convincing techniques to persuade you into keeping the product when you would try to apply for that guarantee.
The pitch seems great, but the approach is disgusting imho. Advertising through spread of personal opinion works much better (and i mean real live testimonials on independent blogs and IRC and social profiles, not that dictated stuff anybody can make up)
I have to agree with vV on this one. I do not think it would be beneficial for Renoise to promote it as, “the easy way to your next Will I Am or Adele style top 10 hit song.”
Ok the animation is good but the voice over was very irritating, I agree entirely with Vv and IMO its all a bit too dumbed down for potential Renoise users who (without wanting to cause any offence) are probably more intelligent/knowledgable than the typical producer wannabe.
I do however agree with the premise of the ad… that you don’t need to spend megabucks or need the latest DAW’s to make professional sounding music, I’m just not sure if that is an effective sales pitch.
)