Well, just to take the topic literally: Renoise has never been advertised.
And if you ask me, advertising is like a dinosaur, old fashioned and ineffective.
Not that it’s not working, it’s just that it comes with so many bad side effects.
For example, even if Renoise had wild dreams of growing to become a company the size of Native Instruments, the reality is that it isn’t. So, by inviting people from all over the place to spend time with your product, you will also need to substantially increase support to accommodate for all these newcomers.
Instead, Renoise has pretty much been using traditional marketing and word-of-mouth to sell it. If you reach people who are actually motivated to learn it, read the manuals and so on, life is going to be a hell of a lot easier for a small outfit like Renoise.
And the last year has actually seen a substantial increase in marketing related activities. Review in CM, interviews and generally, achenar pushing stuff (but not spamming) on the social interwebs. Aphex Twin namedropping us? Cool.
Now we just need to get our act together when it comes to explaining not only what Renoise is, but also where it’s moving (which is the topic over here).